About Imants

An SEO professional with 10+ years of experience, that has delivered work in the most competitive industries across 50+ markets and has managed million dollar budgets.

Extensive
agency experience

Reprise

Reprise Media

As a Lead SEO at Reprise Media London office Imants oversaw the SEO operations and managed key international accounts. He rebuilt the operations from ground up, introducing new tools and processes and conducted internal and external SEO training seminars.

Mindshare

Mindshare Worldwide

As a Global Search Director he managed key international accounts, worked on complex global projects with partners such as Google, worked on global website launches, introduced new ways of working resulting in 75% increase in efficiency, hired and coached team members.

iProspect

iProspect

As Head of SEO at iProspect's London office with an SEO team of more than 110 people, Imants was in charge of the SEO product. He created new SEO tools (one was nominated as the best search software by Drum Awards 2018) and created a comprehensive SEO & PPC integration methodology.

Diverse
in-house experience

William Hill

William Hill

Multiple times Imants was invited to head the SEO department of one the largest and oldest gambling companies in UK - WIlliam Hill. Here he created an SEO strategy, restructured the SEO operations, managed the relationships with 3rd party suppliers, supported the business with the launch of the new on-line betting platform.

uFurnish.com

uFurnish.com

As head of SEO & data Imants supported the founders with launching the largest furniture comparison site in UK. This involved creating website structure, shaping page template, supporting CTO with implementation, creating data strategy and implementing it (GA, GTM, Looker) and participating in board meetings.

Approach to SEO

Fundamentals icon.
Based on fundamentals

The fundamentals of SEO have not changed since the beginning. By ensuring they are in place, one is less impacted by algorithm changes.

Data led icon.
Data led

One data point can be more valuable than 1000 opinions. The key is to always have access to the most reliable data possible to influence the strategy.

Integrated icon.
Integrated

SEO is one of the marketing channels. By integrating it with social media, paid media, digital PR and other, synergy can be achieved and ROAS decreased.

Transparent icon.
Transparent

The more people understand how SEO works the easier it is to work together. Educating and sharing is a key component to deliver SEO work.

Ethical icon.
Ethical

SEO is plagued with people trying to cut corners often resulting in good results in short-term, but devastating results in the short term. Not here.

ROI driven icon.
ROI driven

Ultimately the value of SEO is how much value it can give to business so all activities should be aligned to generating the biggest ROI.

Brands I have helped grow

Microsoft logo.
Meta logo.
Coca-cola logo.
Burberry logo.
HSBC logo.
Unilver logo.
BT logo.
Land Rover logo.
Jaguar logo.
Castrol logo.
Electrolux logo.
William Hill logo.
Mazda logo.
Diesel logo.
Avis logo.
ABInbev logo.
Pandora logo.
General Mills logo.
Exxon Mobil logo.
Dyson logo.
Danone logo.
Ebac logo.
Hush logo.
Ufurnish logo.

What others say about me

Rating stars.
Imants is a good all rounder who combines solid, technical SEO knowledge with a deep understanding of a wider marketing business. His superb IQ, commitment and maturity make him a truly outstanding team member and a fantastic asset to any digital business.
Dan Kalinski.
Dan Kalinski Managing Director NP Digital APAC
Rating stars.
Imants is entrepreneurial and smart. He knows his specialist area inside out and gets how to apply it to clients' businesses. When Imants hits obstacles he finds clever, commercial workarounds. He's also great with people. In this complex, tech world Imants stands out as being one of those rare individuals who has a very engaging and human way of simplifying things.
Simon Calvert.
Simon Calvert Chief Strategy Officer Merkle B2B EMEA
Rating stars.
Imants has a relentless interest in learning and applying new concepts to any deliverable, often researching and learning beyond agency materials and thinking. That coupled with his ability to distill complex topics into simple blocks through his presentation style and his highly personable nature make Imants a great asset to any team. His contribution was a key factor in our team being able to go above and beyond on a number of fast moving projects which were made up of a vast number of moving parts.
Caroline Reynolds.
Caroline Reynolds Global Chief Digital Officer mSix&Partners

Ways to work together

Ongoing support

Fractional Head of SEO →

Your own SEO product owner who knows your business, has excellent relationships with key people and gets things done.

SEO Consultant →

When your existing team needs someone who can provide the necessary insights to make the best business decisions.

SEO Mentor →

A perfect support system for an in-house SEO manager to have access to accurate, unbiased, business specific information.

One-off services

SEO Audit →

Get a definite list of all things that are currently holding you back from getting the most out of organic search engine traffic.

SEO Strategy →

Get a roadmap of what exact steps need to be implemented to increase visibility, get more clicks and ultimately - conversions.

SEO Candidate assessment →

Avoid hiring someone who doesn't know enough resulting in subpar SEO performance or worse - getting your site penalized.

SEO In-housing →

Succeed setting up a new function means getting the right people, tools, templates and standard operating procedures.

New website launch →

Get the right support for the new website to be a success - RFP review, supplier vetting, website planning, implementation.

Website migration →

Don't lose your SEO traffic due to a badly implemented website migration - minimize the risk and maximize the potential.

Need help with something else?
Get in touch and let's find a solution.

Talk to me

Get in touch

Imants Krezins.