Your
SEO Mentor
Get the high level of expertise you need, at the level of involvement you need in order to improve SEO performance of your business.
Grow faster with an
SEO mentor
Expertise you need
Don't waste your time going through endless list of blog posts wondering if the knowledge there is still valid. An SEO mentor will support you in making SEO a successful marketing channel.
Tailored approach
No situation is the same. The best strategy for in one case will produce no results in another. An SEO mentor will help you craft a strategy that reflects the needs and possibilities of the business.
Continuous support
SEO is a long-game. Business changes, competition changes, search engine algorithms change, users changes. An SEO mentor is there to help you navigate through every step of the way.
Why hire an SEO mentor?
- Expert guidance. An SEO mentor provides expert guidance and personalized advice, helping you navigate the complexities of SEO more effectively than generic online resources.
- Customized strategy. A mentor can help tailor an SEO strategy specifically for your business, considering your unique challenges, goals, and market position, ensuring effective outcomes.
- Stay updated. SEO mentors keep abreast of the latest industry trends and algorithm updates, offering insights that can keep your strategy ahead of the curve and competitive.
- Avoid common pitfalls. With the experience of a mentor, you can avoid common SEO mistakes and pitfalls, saving time and resources that might otherwise be wasted on ineffective tactics.
- Accelerated learning curve. Learning from an experienced mentor can significantly shorten your learning curve, allowing you to achieve SEO competence and see results faster.
- Networking opportunities. Mentors often have extensive networks and can introduce you to other professionals, resources, and opportunities, enriching your own network and possibilities.
- Increased accountability. Having a mentor adds a level of accountability to your SEO efforts, helping you stay committed and on track towards achieving your goals.
- Objective feedback. Mentors provide objective, unbiased feedback on your SEO strategies and tactics, which is invaluable for growth and improvement both personally and professionally.
- Enhanced problem-solving skills. Working with a mentor enhances your problem-solving skills, as they can provide different perspectives and solutions to SEO challenges you might not have considered.
- Confidence and support. Having a mentor provides not only expert guidance but also emotional support, boosting your confidence in making decisionsand taking actions in your SEO journey.
SEO topics typically
discussed during sessions
Every case is unique as the work to be done, the company structure, competition, SEO situation, available resources, stakeholder buy-in varies greatly, yet the themes listed are the most common:
- SEO strategy and roadmap. What is the current state? Where we need to get? What resources we have? What (and in what order) should be implemented? All that is the paramount to create and maintain a successful SEO strategy.
- Work prioritization. There's always more to be done than the company has resources to implement, therefore being able to identify the sequence of tasks is the difference between success and failure.
- Team structure and management. The right talent is the backbone of any success and SEO is no exception. How to best structure the team? What to keep in-house and what to outsource? How often and what to report? How to approach up-skilling?
- Stakeholder management. SEOs need almost always needs the buy-in from stakeholders such as CTO, CMO, CFO, ... to get the required changes implemented, thus it's crucial to build relationships, successfully present the case and ensure the implementation.
- Vendor selection and management. Selecting and properly managing the right vendors can greatly enhance the SEO results achieved.
- Tech stack. With so many SEO requirements and SEO tools (specialized and all-in-one) out there, it's often hard to identify the right tool stack that best matches the capabilities of the team.
- Data analysis. First we need to understand the limitations of each data source and dimension, and after that we can perform analysis to transfer data into actionable insights.
- Task automation. Some tasks and spot-checking will always be needed to be done manually, yet many of the tasks can be automated to greatly enhance the output of the SEO resources.
- Industry and algorithm updates. Almost everyday something new happens - it's important to be able to distill what to ignore and what to incorporate into the new way of working.
- Integration with other marketing channels. Knowing how to work better with PR, Paid and social media teams can greatly enhance the results of the organic search channel.
What makes a great
SEO mentor?
- Expertise and experience. A great SEO mentor possesses a deep understanding of SEO discipline and has extensive experience in implementing successful SEO strategies across various industries, ensuring he can provide valuable insights tailored to your specific needs.
- Up-to-date knowledge. He stays on top of the latest trends, algorithm updates, and best practices in SEO, ensuring that the guidance provided is current and effective in today's rapidly changing environment.
- Customized approach. A great mentor understands that one size does not fit all in SEO and offers personalized advice that aligns with your unique business goals, challenges, and market context.
- Problem-solving skills. He excels in identifying and addressing specific SEO challenges, offering practical solutions and creative strategies to overcome obstacles and improve SEO performance.
- Teaching ability. Beyond knowing SEO, a great mentor can teach it effectively, breaking down complex concepts into understandable, actionable steps that empower you to implement strategies on your own.
- Communication skills. He communicates clearly and effectively, making it easy for you to understand SEO strategies and the rationale behind certain recommendations, fostering a productive learning environment.
- Patience and support. Understanding that SEO is a long-term game, a great mentor is patient and supportive, providing encouragement and constructive feedback throughout your learning journey.
- Analytical skills. He possesses strong analytical skills, enabling them to interpret data accurately and make informed decisions that drive SEO success, while also teaching you how to analyze your SEO efforts.
- Ethical practices. A great SEO mentor advocates for and practices ethical SEO techniques, ensuring that your website adheres to search engine guidelines and builds long-term credibility.
- Networking and resources. He offers access to a broader network of SEO professionals and a wealth of resources, including tools, guides, and case studies, enhancing your learning experience and providing opportunities for professional growth.
How it works
In order for the mentee learning to be as effective and efficient as possible, the mentorship program has the following steps:
- Initial assessment. Here we get to know each other, create a mutual understanding of hte current situation in the organisation and the mentee's SEO knowledge, challenges, and goals.
- Customized plan development. Based on the insights gained from the initial assessment to create a tailored mentorship strategy. The plan is designed to be flexible, allowing for adjustments as the mentee progresses and their learning needs evolve, ensuring that the mentorship remains relevant and impactful throughout the journey.
- Mentoring sessions. Here we engage in structured sessions that are designed to be interactive and informative, fostering a conducive learning environment. The consistent regularity of the sessions create progressive learning experience that builds on previous sessions and steadily advances the mentee's SEO expertise.
Across the mentoring sessions, progress is being tracked and evaluated. The progress is reviewed ti ensure that the mentee is on track to meet their goals, with the flexibility to adjust the mentorship plan based on feedback or evolving needs, ensuring that the learning experience is both adaptive and results-oriented.
Why hire me?
Imants Krezins
- 10+ years SEO experience.
- Has worked with companies from Fortune 500 to start-ups.
- Experience in both agency and client-side environments.
- Has delivered work across North America, Europe and Middle East.
- Has managed SEO campaigns across various industries: FMCG, luxury, automotive, energy, finance, travel, betting & gaming, apparel, furniture, publishing, IT.
- Highly technical - experience with all three major JavaScript frameworks. This website was hand-coded by Imants.
- Teaches digital marketing at universities and business incubators.
- Has an MBA from Swiss Business School.
- Has managed multi-million USD SEO budgets.
Direct, no-nonsense, and backed by experience.
Pricing
Gold
- Sessions twice a month for 2h
Great for high-growth or complex organizations for which SEO is a key customer acquisition channel.
Silver
- Session once a month for 2h
Great for companies with growth ambitions, senior leadership buy-in and ability to implement changes.
Bronze
- Session once a month for 1h
Great for an in-house team member of a company with limited resources to implement SEO improvements.
Brands I have helped grow
What others say about me
How we get started
Discovery call
We set a time for you to share your unique challenges and to identify how we can work together.
Agree on timings
Decide how frequently we have the sessions, agree on the format and book them in our calendars.
Get started
We get together on a regular basis, identify the challenges and unlock the SEO potential of your business.
Get in touch
Frequently Asked Questions
SEO mentoring focuses on providing personalized guidance, teaching, and support to help you understand and implement SEO strategies yourself, rather than executing these strategies for you like traditional SEO services.
Anyone looking to improve their SEO skills can benefit, from beginners seeking foundational knowledge to experienced marketers aiming to update their skills or solve specific challenges. It's particularly great for in-house SEOs where there aren't many other SEO in the organization to learn from.
SEO mentorship takes place remotely using a video call solution of your choice.
The duration can vary depending on your goals and needs, ranging from a few sessions to address specific questions to ongoing mentorship for continuous development and support.
Yes, the SEO mentorship programs are highly customizable, focusing on your particular goals, challenges, and the level of expertise you wish to achieve.
I offer three packages: gold - $799 for 4 hours a month, silver - $399 for 2 hours a month and bronze - $249 for 1 hour a month. If you think you need more, send me a message using the contact form and I'm sure we'll find a suitable solution for you.
You should hire an SEO mentor when you're you want to grow personally and professionally. Often just one question, idea or suggestion from the mentor can have a tremendous impact.
While specific results can vary, you can expect to gain a deeper understanding of SEO, improved skills in implementing strategies, and, ultimately, better performance of your website in search engine rankings.
Let's get started
On the discovery call let's explore how your business challenges can be addressed and how we can unlock your SEO potential.