Get Your
SEO Audit
A 360° view of your SEO efforts and a clear action plan on what needs to be fixed and improved.
Beyond automated
and checklist audits
Automated audits
These audits are done fully automated and are given away for free are charged at a few hundred dollar price. They cover some basic SEO aspects, but don't entail the full spectrum of SEO.
Checklist audits
These audits are carried out against a pre-set list of things to check the website against. Depending on the quality of the list, this can uncover up to 90% of SEO issues.
Tailored audits
These audits include automation and checklists, but go a step further. With a pro-active approach, a highly experienced SEO professional will give you a 360° view of your SEO.
Full SEO audit
If you haven't had an SEO audit done in some time or a lot has changed - both on the site or in the on-line space you're competing in, it's time to get a 360° view of your SEO.
This audit covers all three main parts of SEO:
- Technical. This is the foundation of your SEO - have a site that search engines can easily access, crawl, index and rank. The audit covers all aspects of technical SEO - robots.txt, sitemap.xml, internal linking, geo-targeting, load time, canonicalization and similar.
- Content. The second step is to populate it with content that aligns with your business goals, user needs and is optimized for the user intent. The audit uncovers insights around your the site structure, type of content, quality of content, duplicate content, keyword targeting and much more.
- Links. The last step are links pointing to your site. This is a way of sending information to search engines that what you have on your site is so good that, it's worth linking to it. The audit covers insights on what kind of links, from what kind of sites to which pages you're getting links and how that compares to your competition.
This comprehensive report, together with a detailed list of recommendations will give a you a clear plane for what needs to be done.
Traffic drop audit
For many healthy business organic traffic makes up a significant part of website traffic. For some it's a result of a deliberate allocation of resources over a long period of time, while for others it has been less of a challenge to get there. But for many there comes a time when that organic traffic starts to show signs of decline.
Typically the causes can be divided into three types:
- On-site issue. This a something that you did on your site. Something that makes search engines demote your results in organic ranking. This can be as direct as you accidentally telling search engines to de-index part of whole of your site site or more indirect - a change in search engine ranking algorithm.
- Search engine action. This is where search engine has deemed that you're violating their guidelines and your site gets a penalty. This is the most severe action that a site can get and requires a lot of work to prove that the lesson has been learned and to get a chance to get back on the good grace of search engines.
- Change in competition. Sometimes the reason for the drop in ranking is not an on-site issue or a shift in search engine algorithm, but competition has been doing their job better and you have been pushed aside. This should be a wake-up call that resources should be allocated in a more effective way or the budget needs to be increased.
The traffic drop audit will tell you what exactly caused the drop and what needs to be done to correct that.
Technical SEO audit
You can have the best content on your site. Links from the most powerful domains pointing to the most valuable pages on your site. But, if your technical SEO foundation is in a good place, nothing previously will matter. Your organic traffic opportunities will still be missed.
With the rise of JavaScript and various of its frameworks such as AngularJS, React, NextJS, Vue.js, Nuxt and similar, there are plenty of opportunities to build great high-performing web properties. But it also creates a great number of scenarios in which the websites don't match SEO best practice and limit the ability for search engines to access your site, properly understand the content on it and show it to the people searching for it on search engine result page.
The technical SEO audit will contain a comprehensive look at all technical aspects that can influence the performance of your site in organic search.
This audit also include the analysis of your website server log files to get a true understanding of how your website is perceived by search engine crawlers.
Why hire me?
Imants Krezins
- 10+ years SEO experience.
- Has worked with companies from Fortune 500 to start-ups.
- Experience in both agency and client-side environments.
- Has delivered work across North America, Europe and Middle East.
- Has managed SEO campaigns across various industries: FMCG, luxury, automotive, energy, finance, travel, betting & gaming, apparel, furniture, publishing, IT.
- Highly technical - experience with all three major JavaScript frameworks. This website was hand-coded by Imants.
- Teaches digital marketing at universities and business incubators.
- Has an MBA from Swiss Business School.
- Has managed multi-million USD SEO budgets.
Direct, no-nonsense, and backed by experience.
Pricing
Full SEO Audit
- Custom in-depth audit
- Comprehensive report
- Detailed recommendations
- Post-audit 1h call with Imants
Great for when you need a complete 360° view of your SEO state to be 100% sure on what needs to be done.
Traffic drop audit
- Custom in-depth audit
- Comprehensive report
- Detailed recommendations
- Post-audit 1h call with Imants
Perfect for when there's a noticeable drop in organic traffic and it's not clear what is the cause of it.
Technical SEO audit
- Custom in-depth audit
- Comprehensive report
- Detailed recommendations
- Post-audit 1h call with Imants
Great as a regular technical SEO health check-up or after a site re-design or migration.
Brands I have helped grow
What others say about me
How it works
Discovery call
We set a time for you to share your unique challenges and to identify how we can best work together.
Statement of work
You get a tailored statement of work that is aligned to solving your specific business situation.
Quick start
I get started in days, working on key areas of improvement to unlock full SEO potential of your business.
Get in touch
Frequently Asked Questions
An SEO audit is an in-depth analysis of a website to evaluate its performance in search engine rankings. It involves examining various factors such as technical aspects, on-page elements, content quality, and off-page activities like back-links. The goal is to identify issues that hinder the site's SEO and provide actionable recommendations for improvement.
If you haven't had an audit done in the last year, then the answer if YES.
Even companies with large dedicated in-house teams order SEO audits as, despite all the tools and monitoring process implemented, it's easy to miss some things that have been done by the many people who have access to the site and that can have a detrimental effect to the organic search (SEO) performance.
Worst case scenario, is peace of mind that there are no issues, best case scenario - a list of improvements to be implemented.
The duration of an SEO audit can vary depending on the size and complexity of your website. Typically, a thorough audit takes from 2 to 6 weeks.
While some tools offer free basic audits, a high-quality, comprehensive SEO audit usually requires work of an experienced professional. Every website is different, and while some automated tools might uncover the typical most common SEO issues, to ensure that nothing is holding back the site requires experience, technical prowess and curiosity to dive deep and uncover all the SEO issues.
Depends. The cost of the audit depends on the size and the complexity of the site. The resources needed to conduct an audit for a website a few hundred pages will be different to one with a few hundred thousand pages.
Also you might have different systems behind different parts of your site - one for the main website, one for the e-commerce functionality and one for the blog - which means that the work involved is increase by a factor of three.
Thus, the cost is based a case-by-case bases and starts from $5000.
It is recommended to perform an SEO audit at least once a year. However, more frequent audits may be necessary if there are significant changes to your website or shifts in traffic patterns.
After an SEO audit, prioritize implementing the recommended changes. This might include fixing technical issues, improving content quality, enhancing site speed, and optimizing on-page and off-page elements. Continuous monitoring and regular updates are essential to maintaining and improving your site's SEO performance.
SEO is a marathon and consistency and excellence are required to achieve the desired results.
What you get is in-depth knowledge, years of experience and attention to detail. The audit is not delegated to the lowest-paid member of a team. The audit is done by Imants and it's tailored to your needs.
No, during the process of conducing the audit your site is not affected and your current business day-to-day will not be affected.
The audit will provide you with a 360° on your SEO situation with a detailed list of what needs to correct and improved. The ability and pace at which will you'll be able to implement the recommendations will determine how much value you'll be able to extract from the SEO audit.
The huge benefit of SEO is that, as opposite to PPC, the benefits often are disproportional and don't depend on the direct investment in media buying.
Most definitely. While most web development companies claim to adhere to highest SEO standards possible, the reality is that it rarely happens. Therefore an SEO audit will give provide you with a detailed situation report on what is the state of SEO with your new website. Quite often, what happens is that, web developers want to experiment with the newest technologies which end up the website being anything but SEO friendly.
Let's get started
On the discovery call let's explore how your business challenges can be addressed and how we can unlock your SEO potential.