Get Support With

New Website Launch

Launching a new site is resources intense and is one of the few marketing properties that you have complete control of. make it the best possible.

Get a high-performing
web property

Business goals icon.
Business goal focused

The site is built around core business objectives such as attracting new customers and engaging the existing customer base.

Happy icon.
User intent satisfying

The content on the site matches what the target audience is looking for and has strong the potential to rank in top positions in organic search.

Technology icon.
Technically sound

The website uses technologies that are cutting-edge, but not experimental, to deliver best user experience while adhering to existing standards.

The right way to
launch your new website

A typical website development involves going through 6 main phases, and while in most cases SEO experts are involved only at the latest stage of the process. Involving an experienced SEO professional at each of stages decreases the costs associated with fixing issues and significantly improved the likelihood of website's success in organic search:

  1. Research and planning.The first stage is to business goals, target audience, and the overall industry landscape. This involves conducting keyword research to identify the terms the potential customers are searching for, analyzing competitors, and mapping out a strategic plan to ensure website's structure and content aligns with SEO best practices.
  2. Content. The next step is to create a content to match the intent of the search terms. The result of which is a mix of informative blog posts, compelling landing pages, and other relevant content types. This ensures that the site not only ranks well in search engines but also provides value to visitors, encouraging longer visits and higher conversion rates.
  3. UI & UX. A seamless user experience (UX) and intuitive user interface (UI) are critical for both SEO and customer satisfaction. The includes making sure that the site has all the right elements (such as breadcrumbs), has clear calls-to-action, and structuring the site's navigation to enhance the overall user experience.
  1. Coding. Clean, efficient coding is essential for a fast, responsive website that search engines can easily crawl and index. In this phase the developers receive support to ensure they follow SEO-friendly coding practices, structured data and all other tags are correctly implemented. This also entails making sure that website's code is optimized for speed and performance, contributing to better rankings and a smoother user experience.
  2. Launch. This phase includes final SEO checks, such as verifying that all pages are properly indexed, ensuring redirects are in place, and checking for any crawl errors. This also entails submitting sitemap and, if necessary, setting up analytics to monitor site's performance from day one.
  3. Support. Post-launch support is vital for maintaining and improving website's SEO performance. This includes ongoing support to monitor site's health, analyze performance data, and make necessary adjustments. This includes regular SEO audits, content updates, and technical maintenance to keep your site optimized and competitive. The continuous support ensures your website adapts to changes in search engine algorithms and continues to attract and engage your target audience effectively.

New website development diagram.

Why hire me?

Imants Krezins.

Imants Krezins

  • 10+ years SEO experience.
  • Has worked with companies from Fortune 500 to start-ups.
  • Experience in both agency and client-side environments.
  • Has delivered work across North America, Europe and Middle East.
  • Has managed SEO campaigns across various industries: FMCG, luxury, automotive, energy, finance, travel, betting & gaming, apparel, furniture, publishing, IT.
  • Highly technical - experience with all three major JavaScript frameworks. This website was hand-coded by Imants.
  • Teaches digital marketing at universities and business incubators.
  • Has an MBA from Swiss Business School.
  • Has managed multi-million USD SEO budgets.

Direct, no-nonsense, and backed by experience.

Brands I have helped grow

Microsoft logo.
Meta logo.
Coca-cola logo.
Burberry logo.
HSBC logo.
Unilver logo.
BT logo.
Land Rover logo.
Jaguar logo.
Castrol logo.
Electrolux logo.
William Hill logo.
Mazda logo.
Diesel logo.
Avis logo.
ABInbev logo.
Pandora logo.
General Mills logo.
Exxon Mobil logo.
Dyson logo.
Danone logo.
Ebac logo.
Hush logo.
Ufurnish logo.

What others say about me

Rating stars.
Imants is a good all rounder who combines solid, technical SEO knowledge with a deep understanding of a wider marketing business. His superb IQ, commitment and maturity make him a truly outstanding team member and a fantastic asset to any digital business.
Dan Kalinski.
Dan Kalinski Managing Director NP Digital APAC
Rating stars.
Imants is entrepreneurial and smart. He knows his specialist area inside out and gets how to apply it to clients' businesses. When Imants hits obstacles he finds clever, commercial workarounds. He's also great with people. In this complex, tech world Imants stands out as being one of those rare individuals who has a very engaging and human way of simplifying things.
Simon Calvert.
Simon Calvert Chief Strategy Officer Merkle B2B EMEA
Rating stars.
Imants has a relentless interest in learning and applying new concepts to any deliverable, often researching and learning beyond agency materials and thinking. That coupled with his ability to distill complex topics into simple blocks through his presentation style and his highly personable nature make Imants a great asset to any team. His contribution was a key factor in our team being able to go above and beyond on a number of fast moving projects which were made up of a vast number of moving parts.
Caroline Reynolds.
Caroline Reynolds Global Chief Digital Officer mSix&Partners

How it works

Step 1.
Discovery call

We set a time for you to share your unique challenges and to identify how we can best work together.

Step 2.
Statement of work

You get a tailored statement of work that is aligned to solving your specific business situation.

Step 3.
Quick start

I get started in days, working on key areas of improvement to unlock full SEO potential of your business.

Get in touch

Imants Krezins.

Frequently Asked Questions

SEO, or Search Engine Optimization, involves optimizing a website to improve its visibility on search engines like Google. For a new website, SEO is crucial because it helps attract organic traffic, enhances user experience, and establishes online credibility, which are vital for achieving long-term success and competitiveness.

Typically new website build is to replace an existing site. Too many times the new website loses traffic as valuable assets from the old site is not included in the new site, the site is not properly migrated and SEO is left as an afterthought causing disastrous drops in visibility and organic traffic.

SEO should be integrated from the very beginning of the website development process. Early integration ensures that all technical and content aspects align with SEO best practices, preventing costly and time-consuming adjustments later on and setting a solid foundation for the site's future performance.

Keyword research identifies the terms and phrases your target audience uses to find products or services similar to yours. By incorporating these keywords into your website's content, meta tags, and URLs during development, you can improve your site's relevance and visibility in search engine results, attracting more targeted traffic.

Website architecture refers to how your site's pages are structured and linked. A well-organized architecture enhances user experience and ensures search engines can efficiently crawl and index your site. Best practices include creating a logical hierarchy, using clean URLs, and ensuring each page is accessible within a few clicks from the homepage.

Mobile optimization is essential as search engines like Google prioritize mobile-friendly sites in their rankings. Typically more than 60% of your website traffic comes from mobile devices. A responsive design ensures that your website provides a seamless user experience across all devices, which can reduce bounce rates and improve search engine visibility, driving more traffic and engagement.

Content creation and optimization are vital for SEO because search engines favor websites that provide valuable, relevant, and updated information. High-quality content that incorporates targeted keywords, engages users, and encourages sharing can significantly boost your website's rankings and attract a steady stream of organic traffic.

Let's get started

On the discovery call let's explore how your business challenges can be addressed and how we can unlock your SEO potential.

Get in touch now

  1. Home
  2. Services
  3. New website launch