Your Fractional
Head of SEO
Get the high level of expertise you need, at the level of involvement you need in order to improve SEO performance of your business.
Grow faster with a
fractional Head of SEO
Expertise you need
Don't rely on inexperienced marketers to dictate your business's overall SEO strategy. Bring in a Fractional Head of SEO to provide a comprehensive SEO plan for your business.
Cost you can afford
You don't need a top-heavy SEO agency or full-time head of SEO on staff. A part-time head of SEO provides you with the insights you need, without the high price.
A self-managing executive
A fractional Head of SEO lightens your workload by managing all aspects of your company's SEO department. From vendors to employees, a Fractional Head of SEO acts as an executive.
What is a Fractional Head of SEO?
SEO is one of those disciplines that, for it to function properly, needs to interact with a lots of different stakeholders (both internal and external) that can broadly be divided between product and marketing functions of business. Having one experienced person that can cover both parts and direct the business in the right direction can often be the difference between a struggling business and a thriving one.
Fractional Head of SEO responsibilities
Each case is very different, but typically the responsibilities will cover a combination of the following:
- Lead the SEO function. They'll check in with marketing directors and help them make tactical decisions about developing and promoting within teams to create an internal leadership pipeline. They'll also be able to identify when teams need to grow, and new positions need to be added.
- Develop SEO strategies. A part-time head of SEO has an especially strong understanding of SEO strategy with an innate understanding of the industry, search fundamentals and the latest search algorithm trends. This knowledge and experience empowers to revise, adjust, or completely overhaul your company's SEO strategy.
- Establish and track KPIs. Key performance indicators (KPIs) are invaluable because they indicate whether or not your marketing efforts have been successful. A part-time SEO will develop KPIs so teams have goals to work toward with milestones that help them gauge their progress.
What makes a great Fractional Head of SEO?
What you want is someone who has a "been there, done that" experience for your particular business case. This covers three main categories:
- Industry experience. Every industry is different - business model, technology setup, seasonality, events, acronyms and etc. It helps if there's little to no learning curve.
- Company-type experience. Managing SEO in a large, established company is very different to building everything from ground up in a start-up.
- Complexity experience. Managing one brand in one country is different to managing a multi-language, multi-country brand or a portfolio of brands.
From a personality perspective, three qualities are of a particular importance:
- Relationship management. Quickly being able to establish excellent working relationships with key stakeholders is paramount to SEO success.
- Adaptability. Every business is different - people, culture, ways of working - being able to quickly adapt and become a seamless part of it is key.
- Effective communication. One needs to be able to communicate equally well with people from C-level, product, marketing, PR, data and web development.
Why hire a Fractional Head of SEO?
Reasons a business needs Fractional Head of SEO services:
- Expertise and strategy development. A Fractional Head of SEO brings specialized knowledge and experience to develop and execute effective SEO strategies. They can identify opportunities, assess your current SEO practices, and create a tailored plan to improve your online presence.
- Cost-Effective Solution. Hiring a full-time, in-house SEO expert can be expensive. Fractional Heads of SEO offer a cost-effective alternative, allowing you to access high-level expertise without the overhead costs of a full-time employee.
- Flexibility and scalability. Fractional SEO experts provide flexibility in terms of hours worked and the ability to scale their services up or down according to your business's needs. This adaptability ensures you get the right level of SEO support without overcommitting.
- Time-saving. SEO is a time-consuming endeavor that requires ongoing monitoring and adjustments. By outsourcing SEO to a fractional expert, your team can focus on core business activities while still reaping the benefits of a well-optimized online presence.
- Staying current with trends. The digital landscape is constantly evolving, and SEO best practices change frequently. A Fractional Head of SEO is dedicated to staying up-to-date with the latest trends, algorithms, and industry changes, ensuring your business remains competitive.
- Measurable results. Fractional SEO experts are results-oriented, and they will track the performance of your SEO efforts through key metrics like website traffic, rankings, and conversions. This data-driven approach helps you understand the impact of your SEO investment and make data-backed decisions.
Incorporating a Fractional Head of SEO into your business strategy can be a strategic move to enhance your online presence, drive organic traffic, and ultimately improve your bottom line.
Why hire me?
Imants Krezins
- 10+ years SEO experience.
- Has worked with companies from Fortune 500 to start-ups.
- Experience in both agency and client-side environments.
- Has delivered work across North America, Europe and Middle East.
- Has managed SEO campaigns across various industries: FMCG, luxury, automotive, energy, finance, travel, betting & gaming, apparel, furniture, publishing, IT.
- Highly technical - experience with all three major JavaScript frameworks. This website was hand-coded by Imants.
- Teaches digital marketing at universities and business incubators.
- Has an MBA from Swiss Business School.
- Has managed multi-million USD SEO budgets.
Direct, no-nonsense, and backed by experience.
A methodical approach
The People, Process, Technology framework
The PPT framework or the Golden Triangle is a holistic approach to improve organizational performance and manage change within a business. It has three core components, that need to be managed to achieve the desired objective.
- People. Establish relationships, understand what the existing skills, knowledge, experience and capabilities of the current team are, ensure that adequate training and support is provided, create a culture of excellence and manage the energy levels of the talent.
- Process. Identify the current procedures, methods, and routines - define and map out the required one - then bridge the gap to streamline operations, eliminate inefficiencies, and ensuring that workflows are designed to optimize performance and output.
- Technology. Audit the tech stack and use of data, compare it against best practice and business needs and make the necessary improvements with the aim at enhancing productivity, quality, and innovation.
Pricing
Gold
- SEO product ownership
- Proactive growth spotting
- Tech stack management
- Performance monitoring
- 3rd party management
- Line management
Great for high-growth or complex organizations for which SEO is a key customer acquisition channel.
Silver
- SEO product ownership
- Proactive growth spotting
- Tech stack management
- Performance monitoring
- 3rd party management
- Line management
Great for companies with growth ambitions, senior leadership buy-in and ability to implement changes.
Bronze
- SEO product ownership
- Proactive growth spotting
- Tech stack management
- Performance monitoring
- 3rd party management
- Line management
Great for companies with limited resources to implement SEO related improvements.
Brands I have helped grow
What others say about me
How it works
Discovery call
We set a time for you to share your unique challenges and to identify how we can best work together.
Statement of work
You get a tailored statement of work that is aligned to your business's situation.
Quick start
I get started in days, working on key areas of improvement to unlock full SEO potential of your business.
Get in touch
Frequently Asked Questions
The cost of hiring a Fractional Head of SEO can vary significantly based on factors like the level of expertise, the scope of work, and the specific needs of your business. Typically, fractional SEO experts charge on an hourly, monthly, or project basis. Hourly rates can range from $150 to $250 or more, while monthly retainer fees often start at $1,000 to $10,000. Project-based fees can be higher, depending on the complexity of the project. It's important to consider your budget and the value that an SEO expert can bring to your business when determining the cost.
A Fractional Head of SEO works as an external, part-time consultant or contractor who provides expert SEO services to your business. They begin by assessing your current online presence, conducting keyword research, and analyzing your competitors. Based on this evaluation, they develop a customized SEO strategy. Their work includes optimizing your website, creating high-quality content, building backlinks, and continually monitoring and adjusting the strategy to improve your rankings and organic search performance. They may also provide reporting and insights to track progress.
Fractional Heads of SEO usually work remotely, providing their services online. This remote arrangement offers flexibility and cost-effectiveness for both the business and the SEO expert. It allows businesses to tap into a broader pool of talent and choose experts who may not be geographically located nearby. The SEO expert can communicate and collaborate with your team through virtual meetings, email, and other digital tools.
The need for a Fractional Head of SEO depends on your business goals and your current online presence. If you aim to increase your website's visibility in search engines, attract more organic traffic, and improve online conversions, then a Fractional Head of SEO can be a valuable addition. They are particularly beneficial if you lack in-house SEO expertise or if you want to augment your existing team with specialized skills. A Fractional Head of SEO can assess your unique situation and advise you on whether their services are necessary and how they can benefit your specific business.
Startups should consider bringing in a Fractional Head of SEO early in their journey to establish a strong online presence from the outset. SEO is a long-term strategy, and the sooner you begin optimizing your website and content, the faster you can start seeing organic traffic and gaining a competitive edge. Startups often have limited budgets, making fractional SEO experts an ideal choice because they offer cost-effective solutions.
Moreover, SEO plays a crucial role in brand recognition and customer acquisition, which is vital for startups trying to build their customer base. A Fractional Head of SEO can help startups set a solid foundation for their digital marketing efforts, allowing them to grow more efficiently and compete effectively in their respective markets.
Every case is different, however, there are a few typical scenarios:
- On-going support. Every company should have person who's looking after the SEO. If a company doesn't have an experienced doing that, then a company is, potentially, missing out on a traffic acquisition channel that can deliver disproportional return when compared to other marketing acquisition channels. And thus the time to get a fractional head of SEO is now.
- Transitional period. When an existing head of SEO is departing, but the new one hasn't started yet. This is a great time to codify the existing knowledge , review the existing processes and assist with the on-boarding of the new executive.
- In-housing. When your company has made a decision to create an in-house function and need to establish the requirements, hire the right people, select the correct technology stack, create standard operating procedures (SOPs) and more.
The duration for which you hire a Fractional Head of SEO can vary depending on your specific needs and objectives. Typically, engagements with fractional SEO experts can be ongoing or project-based. For continuous SEO improvement and long-term success, many businesses opt for ongoing arrangements where the expert becomes an integral part of their digital marketing team.
However, project-based contracts can also be a great choice if you have specific short-term goals or need assistance with a particular aspect of your SEO strategy, such as a website redesign or a content audit. Ultimately, the duration of the engagement should align with your business objectives, budget, and the complexity of your SEO needs. Fractional SEO experts are adaptable, so they can tailor their services to your requirements, whether it's for a few months or an extended partnership to ensure sustainable online growth.
Let's get started
On the discovery call let's explore how your business challenges can be addressed and how we can unlock your SEO potential.