Your
SEO Consultant
Get the high level of expertise you need, at the level of involvement you need in order to improve SEO performance of your business.
Grow faster with an
SEO consultant
Expertise you need
Don't rely on inexperienced marketers to dictate your SEO strategy. Bring in an experienced SEO consultant who will provide the right advise to maximize the ROI from your SEO activities.
Cost you can afford
Often you don't need a top-heavy external SEO agency. An SEO consultant provides you with the expertise, flexibility and insights you need, without the high price.
A self-managing executive
An experienced SEO consultant lightens your workload by managing all aspects of the agreed scope of work. No need to think about the quality of work or meeting the required deadlines.
What makes a
great SEO consultant?
The right experience
What you want is someone who has a "been there, done that" experience for your particular business case. This covers three main categories:
- Industry experience. Every industry is different - business model, technology setup, seasonality, events, acronyms and etc. It helps if there's little to no learning curve.
- Company-type experience. Managing SEO in a large, established company is very different to building everything from ground up in a start-up.
- Complexity experience. Managing one brand in one country is different to managing a multi-language, multi-country brand or a portfolio of brands.
A well-rounded skill-set
SEO requires a multi-disciplinary skill-set and you want someone who has it all:
- Technical SEO. Having hands-on experience with both front-end and back-end technology is paramount to be able to diagnose issues, formulate recommendations and work with IT team to implement the correct solution.
- Content skills. From identifying the right keywords and devising a winning content strategy to working with writers to create user-friendly and effective content - each stage is crucial for SEO success.
- Data literacy. One needs to know what data sources to use, what are the limitations, how much to trust it, what insights can be gained and how to most effectively use it.
- Critical thinking. With so much false or outdated information available on the internet, without the right mindset it's easy to fall into the trap of working on activities that will yield limited effect at best or get a website penalized by a search engine at worst.
- Project management. For SEO to work, the strategy and tactics need to be implemented. This is where planning and organization skills are crucial to deconstruct projects into smaller, manageable tasks, delegate responsibilities, and guarantee the allocation of appropriate resources for each task.
- Relationship management. Quickly being able to establish excellent working relationships with key stakeholders is paramount to SEO success.
- Effective communication. One needs to be able to communicate equally well with people from C-level, product, marketing, PR, data and web development.
Why hire an SEO consultant
over an SEO agency?
SEO agencies are a great partner to have, but sometimes an SEO freelancer as a better option for the following reasons:
- Priority. Unless you're one of the biggest accounts for the agency you might not get the attention of the best talent the agency has or at the speed you need it.
- Flexibility. Freelancers can adapt quickly to changing strategies and client requirements without the bureaucracy of larger agencies to change the agreed scope of work .
- Team churn. Employee turnover is an unavoidable (in agencies it's more than 30%) and within a period of couple of months you can have completely different team working on your account. This means lost business knowledge and establishing new relationships all over again.
- Personalized attention. Freelancers can provide a higher level of personalized service, as they often work with fewer clients simultaneously that enables them to get a better understanding each individual client and provide a more effective service.
- Speed & Direct communication. Working directly with an SEO freelancer (instead of a client lead who then passes information to the right person, who then passes the information) ensures faster and more direct communication, leading to quicker decision-making and feedback.
Metcalfe's law in organizations
If you bring one competent consultant in a team of 5 versus bringing a team of additional five consultants, the number of communication lines increase by 30, creating a considerable admin overhead and slowing down progress.
Why hire me?
Imants Krezins
- 10+ years SEO experience.
- Has worked with companies from Fortune 500 to start-ups.
- Experience in both agency and client-side environments.
- Has delivered work across North America, Europe and Middle East.
- Has managed SEO campaigns across various industries: FMCG, luxury, automotive, energy, finance, travel, betting & gaming, apparel, furniture, publishing, IT.
- Highly technical - experience with all three major JavaScript frameworks. This website was hand-coded by Imants.
- Teaches digital marketing at universities and business incubators.
- Has an MBA from Swiss Business School.
- Has managed multi-million USD SEO budgets.
Direct, no-nonsense, and backed by experience.
Brands I have helped grow
What others say about me
How it works
Discovery call
We set a time for you to share your unique challenges and to identify how we can best work together.
Statement of work
You get a tailored statement of work that is aligned to solving your specific business situation.
Quick start
I get started in days, working on key areas of improvement to unlock full SEO potential of your business.
Get in touch
Frequently Asked Questions
If your website is not getting the expected traffic or you're not ranking for your targeted keywords, it might be time to consider hiring an SEO consultant. Additionally, if you're launching a new site or undergoing a website redesign, it's a good idea to bring in an SEO professional.
No, no reputable SEO consultant can guarantee a specific ranking on Google or any other search engine, as the algorithms are constantly changing and beyond an individual's control. Be wary of anyone making such promises!
SEO is a long-term strategy. It can take several months to a year to see significant results, depending on the competitiveness of your industry, the effectiveness of your strategy, and ongoing changes in search engine algorithms.
There are exceptions, however, in cases where a website has earned authority over time, but the existing technical problems prohibit it from ranking in top positions in search engines. In these cases the results of changes can be seen in a relatively short period of time.
SEO consultants usually work remotely, providing their services online. This remote arrangement offers flexibility and cost-effectiveness for both the business and the SEO expert. It allows businesses to tap into a broader pool of talent and choose experts who may not be geographically located nearby. The SEO expert can communicate and collaborate with your team through virtual meetings, email, and other digital tools.
Hiring an SEO consultant offers numerous benefits, including expert knowledge and experience in improving website visibility and search engine rankings. They provide a strategic approach tailored to your business needs, helping you to attract more targeted traffic, increase brand awareness, and ultimately boost sales. SEO consultants stay updated with the latest industry trends and algorithm changes, ensuring your website remains competitive.
SEO consultants can charge in various ways, including hourly rates, project-based fees, or monthly retainers. The pricing structure depends on the complexity of the project and the consultant's expertise.
SEO consultants use a variety of SEO tools to analyze websites, track rankings, research keywords, and monitor competitors. Common tools include Google Search Console(GSC), Google Analytics, Semrush, Ahrefs, Sistrix, Majestic, Botify, Screaming Frog and many more.
The selection of tools depends on the task at hand, tools the consultant is familiar with and if there's an expectation or requirement to use the tools that are already used by the client.
The duration for which you should hire an SEO consultant depends on your business goals, the complexity of your website, and the competitive landscape of your industry. SEO is not a one-time task but an ongoing process.
For businesses in highly competitive industries or those with a significant online presence, a longer engagement may be necessary to maintain and enhance search engine rankings over time. Ultimately, the decision should be based on a clear understanding of your SEO objectives and a strategic plan set by the consultant.
Let's get started
On the discovery call let's explore how your business challenges can be addressed and how we can unlock your SEO potential.