Get Your
SEO Strategy
There's no point in rowing hard, if you're not sure which direction you should go.
The kernel of
a good strategy
Diagnosis
The first step is understanding. An effective diagnosis simplifies complex realities into a clear story, offering new perspectives and guiding future problem-solving and actions.
Guiding policy
A guiding policy directs and constrains action by defining methods to address the situation, ruling out many possible actions. It reduces complexity and ensures coherent policies and actions.
Coherent actions
It contains clear and coordinated actions that focus organizational energy on prioritized objectives while balancing the costs of coordination with the benefits of specialization.
The approach to forming a
great SEO strategy creation
Search Engine Optimization (SEO) strategy is a comprehensive plan aimed at improving a website's visibility in search engine results. It encompasses various techniques and practices designed to enhance a site's performance, attract more organic traffic, and ultimately drive business growth.
The approach can be described in the following steps:
- Business strategy. This steps involves understanding the overall business model, competitive landscape and short-term and long-term goals of the business.
- Ideal customer profile (ICP). The second step is to understand business's ICPs - how many are they, what are their demographic, behavioral, and psychographic characteristics.
- Marketing strategy. The third step is to ascertain the current marketing strategy of the business - what channels are performing well, what are the main challenges, what data is available and what is the quality of it.
- Cross-channel integration. This step involves understand how currently different channels are working together and how SEO could leverage the existing in-house and external other channel capabilities.
- Keyword landscape. This involves researching and analyzing relevant keywords and phrases that ICPs use in search engines to search for business's products and services.
- Content plan. Based on the keyword landscape, a content plan is developed that outlines the creation, publication, and management of content that aligns with the company's goals and audience needs.
- On-page optimization. On top of publishing new SEO optimized content, the existing pages will be optimized to meet the SEO best practices.
- Technical SEO. This step involved making sure search engines crawlers can correctly access and interpret the website and that there are no technical issues hindering it.
- Off-page SEO. To signal to search engines about the high quality of the website there needs to be a plan to acquire links from other relevant and reputable sites pointing to the business's website.
- Monitoring and reporting. Monitoring and reporting involve regularly tracking SEO performance metrics s to understand the effectiveness of the SEO strategy and make data-driven adjustments to improve results.
A custom plan
Every business is unique. In order to implement a successful SEO strategy, typically, a lot of different stakeholders need to be involved. Also the fact that the search engine landscape is constantly changing with universally correct rules, doesn't make the implementation easier.
To success a custom implementation plan needs to be create and constantly updated in order to utilize the limited resources to achieve the best possible outcome.
The Stacey matrix is a great tool that illustrates the complexity of a typical SEO project. Most successfully managed SEO projects fall in the Complicated and Complex areas as the approach and the requirements are constantly to be adjusted to match the realities of the situation. For example, it may turn out that the technical SEO fix that was estimated to take 3 days, actually will take 2 weeks to implement. One needs to understand when and if at all this will be implemented and how it will impact the overall SEO performance.
Successful SEO strategy implementation thus requires continually be on top of all the various aspects of SEO, understand how each of them contribute to the SEO performance and shape the strategy as new information about the progress and results achieved are available.
Why hire me?
Imants Krezins
- 10+ years SEO experience.
- Has worked with companies from Fortune 500 to start-ups.
- Experience in both agency and client-side environments.
- Has delivered work across North America, Europe and Middle East.
- Has managed SEO campaigns across various industries: FMCG, luxury, automotive, energy, finance, travel, betting & gaming, apparel, furniture, publishing, IT.
- Highly technical - experience with all three major JavaScript frameworks. This website was hand-coded by Imants.
- Teaches digital marketing at universities and business incubators.
- Has an MBA from Swiss Business School.
- Has managed multi-million USD SEO budgets.
Direct, no-nonsense, and backed by experience.
Brands I have helped grow
What others say about me
How it works
Discovery call
We set a time for you to share your unique challenges and to identify how we can best work together.
Statement of work
You get a tailored statement of work that is aligned to solving your specific business situation.
Quick start
I get started in days, working on key areas of improvement to unlock full SEO potential of your business.
Get in touch
Frequently Asked Questions
An SEO strategy is a comprehensive plan designed to improve a website's visibility and ranking in search engine results. It combines all three major parts of SEO - technical, content and links. It's the foundation to creating a successful approach that streamlines resources into an aligned set of actions that in turn will yield the highest results possible.
Yes, having an SEO strategy is crucial for any business with an online presence. It helps you systematically improve your website's search engine ranking, attract more organic traffic, and stay competitive in your industry. Without an SEO strategy, your website may struggle to reach its target audience and miss out on valuable traffic and potential customers.
Yes, a custom SEO strategy is essential because every business has unique goals, target audiences, and competitive landscapes. A tailored approach ensures that your specific needs are addressed, and the strategy aligns with your business objectives, market conditions, and audience behavior. This personalized approach increases the likelihood of achieving better results and maximizing your return on investment.
You should develop an SEO strategy as early as possible, ideally when you first launch your website or business. Early implementation helps establish a strong foundation for SEO, allowing your site to start building authority and attracting traffic from the outset. However, it's never too late to develop and implement an SEO strategy to improve your online visibility and performance.
Creating an SEO strategy can take anywhere from a few weeks to a couple of months, depending on the complexity of your website and business goals. This process involves thorough research, analysis, planning, and initial implementation. However, SEO is an ongoing process, and continuous monitoring, adjustments, and optimizations are necessary to maintain and improve performance.
The cost of an SEO strategy varies widely based on factors like the scope of the project, the competitiveness of your industry, and the expertise of the SEO professionals you hire. It can range from $2000 dollars for small businesses to several thousand dollars for larger, more complex business operating in more competitive markets.
Let's get started
On the discovery call let's explore how your business challenges can be addressed and how we can unlock your SEO potential.