SEO tools
43 tools to support your SEO marketing activities.
However, mastering SEO can be complex and time-consuming without the right tools. That's why below is a curated comprehensive list of essential SEO tools that will empower you to streamline your efforts, gain valuable insights, and stay ahead of the competition. From keyword research and on-page optimization to link building and performance tracking, these tools are designed to help you achieve your SEO goals effectively and efficiently.
The list doesn't include Google Search Console (GSC) and Bing Webmaster Tools (BWT) as these tools should be used by default by ever SEO professional.
The aim of the list is not to include all tools, but the best and most useful ones.
All-in-one SEO tools
All-in-one SEO tools serve as comprehensive solutions, streamlining and consolidating various SEO functions into a single platform. From keyword research and rank tracking to on-page optimization, backlink analysis, and performance monitoring, all-in-one SEO tools offer a holistic view of a website's SEO health.
By consolidating these functionalities, users can save time, improve efficiency, and gain a cohesive understanding of their SEO strategy's overall impact.
All-in-one SEO tools are listed in alphabetical order.
All-in-one SEO tools:
Ahrefs
G2: 4.5 (504) | Capterra: 4.8 (543) | Linkedin followers: 157,017
Ahrefs is one of the most popular all-in-one SEO tools and offers a wide range of functionality such as keyword research, keyword tracking, back-link analysis, competitor analysis, technical audit (crawling), content audit and a browser extension. It has a very large data set - more than 11 billion keywords and more than 400 billion indexed pages.
Mangools
G2: 4.6 (62) | Capterra: 4.7 (69) | Linkedin followers: 2,065
Mangools is a user-friendly SEO tool-set that offers a range of powerful features such as keyword research, SERP analysis, rank tracking, and back-link analysis. It also offers a browser extension for more streamlined work. Mangools is one of the youngest all-in-one SEO tools, but already has proven itself to be a great tool in terms of functionality, reliability and data quality.
Moz Pro
G2: 4.3 (398) | Capterra: 4.5 (343) | Linkedin followers: 159,004
Moz was one of the first all-in-one tools in the market, however over time it lost its place in being the go-to-tool. Now Moz has done a lot of work to get back in the game, including acquiring an industry standard keyword tracking tool - STAT. Moz Pro offers functionality such as keyword research, site audits, rank tracking, and back-link analysis as well as a browser extension.
SE Ranking
G2: 4.8 (1,247) | Capterra: 4.8 (276) | Linkedin followers: 12,765
SE Ranking is one of the oldest SEO tool that provides a complete suite of features from keyword rank tracking and website audits to back-link monitoring and competitor analysis. It also offers white label solutions and local listing management functionality. In addition it provides ready-made quick SEO audits for lead generation, which comes handy if you're a freelancer or an agency.
Semrush
G2: 4.5 (1,866) | Capterra: 4.7 (2,174) | Linkedin followers: 355,880
Semrush is a leading SEO all-in-one tool that offers a comprehensive suite of features such as keyword research, site audits, back-link analysis, competitive research, log file analysis, local listing management and a browser extension. It's perfect for when your needs match a specific Semrush subscription package and you don't want to integrate multiple SEO tools.
SeoClarity
G2: 4.5 (136) | Capterra: 4.8 (13) | Linkedin followers: 2,922
SeoClarity is an all-in-one enterprise-level SEO platform that provides comprehensive insights to optimize your website's search engine performance. With features like keyword tracking, site audits, log-file analysis, content analysis, and competitive intelligence, SeoClarity empowers you to make data-driven decisions and enhance your SEO strategy.
Serpstat
G2: 4.6 (459) | Capterra: 4.7 (165) | Linkedin followers: 4,029
Serpstat is a powerful all-in-one SEO platform with features such as keyword research, site audits, back-link analysis, and competitor insights. It has a large data set consisting of 7 billion keywords, 1 trillion back-links and 1.4 billion domains. It originally started as a keyword tracking tool, but now expanded into other key SEO areas.
Sistrix
G2: 4.4 (18) | Capterra: 4.5 (13) | Linkedin followers: 6,153
Sistrix is one of the oldest all-in-one SEO tools with features like keyword analysis, back-link tracking, site audits, and competitor comparisons. On top of being able to track performance on Google, it offers Amazon performance tracking as well as Instagram, YouTube and TikTok.
Keyword research tools
Keyword research tools provide a data-driven approach to identify relevant and high-performing keywords. These tools enable to understand user search behavior and use this information to optimize content for better ranking in search engine.
Keyword research tools are listed in alphabetical order.
Keyword research tools:
Ahrefs
G2: 4.5 (504) | Capterra: 4.8 (543) | Linkedin followers: 157,017
Ahrefs is one of the most popular all-in-one SEO tools and offers a wide range of functionality such as keyword research, keyword tracking, back-link analysis, competitor analysis, technical audit (crawling), content audit and a browser extension. It has a very large data set - more than 11 billion keywords and more than 400 billion indexed pages.
AlsoAsked
G2: N/A | Capterra: N/A | Linkedin followers: 3,000
AlsoAsked is an SEO tool that helps you uncover the questions people are asking online, providing insights for content creation and keyword optimization. By visualizing related queries, AlsoAsked enables you to understand user intent and create content that directly addresses your audience's needs.
Keyword tool
G2: 4.5 (33) | Capterra: 4.5 (19) | Linkedin followers: N/A
Keyword Tool is an SEO tool designed to simplify the process of keyword research, helping you discover thousands of relevant keywords for your content. With its ability to generate keyword suggestions from multiple search engines, including Google, YouTube, Bing, and more, Keyword Tool provides comprehensive data to improve your SEO workflow.
Mangools
G2: 4.6 (62) | Capterra: 4.7 (69) | Linkedin followers: 2,065
Mangools is a user-friendly SEO tool-set that offers a range of powerful features such as keyword research, SERP analysis, rank tracking, and back-link analysis. It also offers a browser extension for more streamlined work. Mangools is one of the youngest all-in-one SEO tools, but already has proven itself to be a great tool in terms of functionality, reliability and data quality.
Moz Pro
G2: 4.3 (398) | Capterra: 4.5 (343) | Linkedin followers: 159,004
Moz was one of the first all-in-one tools in the market, however over time it lost its place in being the go-to-tool. Now Moz has done a lot of work to get back in the game, including acquiring an industry standard keyword tracking tool - STAT. Moz Pro offers functionality such as keyword research, site audits, rank tracking, and back-link analysis as well as a browser extension.
SE Ranking
G2: 4.8 (1,247) | Capterra: 4.8 (276) | Linkedin followers: 12,765
SE Ranking is one of the oldest SEO tool that provides a complete suite of features from keyword rank tracking and website audits to back-link monitoring and competitor analysis. It also offers white label solutions and local listing management functionality. In addition it provides ready-made quick SEO audits for lead generation, which comes handy if you're a freelancer or an agency.
QuestionDB
G2: 4.9 (18) | Capterra: N/A | Linkedin followers: N/A
QuestionDB is a specialized SEO tool designed to help you discover the questions your audience is asking online. By aggregating queries from various data sources (such as Reddit), QuestionDB provides valuable insights that can guide your content creation and keyword strategy. This tool is ideal for identifying long-tail keywords.
Semrush
G2: 4.5 (1,866) | Capterra: 4.7 (2,174) | Linkedin followers: 355,880
Semrush is a leading SEO all-in-one tool that offers a comprehensive suite of features such as keyword research, site audits, back-link analysis, competitive research, log file analysis, local listing management and a browser extension. It's perfect for when your needs match a specific Semrush subscription package and you don't want to integrate multiple SEO tools.
SeoClarity
G2: 4.5 (136) | Capterra: 4.8 (13) | Linkedin followers: 2,922
SeoClarity is an all-in-one enterprise-level SEO platform that provides comprehensive insights to optimize your website's search engine performance. With features like keyword tracking, site audits, log-file analysis, content analysis, and competitive intelligence, SeoClarity empowers you to make data-driven decisions and enhance your SEO strategy.
Serpstat
G2: 4.6 (459) | Capterra: 4.7 (165) | Linkedin followers: 4,029
Serpstat is a powerful all-in-one SEO platform with features such as keyword research, site audits, back-link analysis, and competitor insights. It has a large data set consisting of 7 billion keywords, 1 trillion back-links and 1.4 billion domains. It originally started as a keyword tracking tool, but now expanded into other key SEO areas.
Sistrix
G2: 4.4 (18) | Capterra: 4.5 (13) | Linkedin followers: 6,153
Sistrix is one of the oldest all-in-one SEO tools with features like keyword analysis, back-link tracking, site audits, and competitor comparisons. On top of being able to track performance on Google, it offers Amazon performance tracking as well as Instagram, YouTube and TikTok.
SpyFu
G2: 4.6 (510) | Capterra: 4.5 (143) | Linkedin followers: 3,000
SpyFu is one of the oldest search engine marketing tools with a strong focus on keyword research for both SEO and PPC. On top of keyword research, it allows you to identify competitor SEO and PPC keywords, group keywords, enrich keywords and much more.
Wincher
G2: 4.8 (72) | Capterra: 4.8 (95) | Linkedin followers: 2,000
Wincher is a primarily keyword tracking tool that also offers keyword research options. The tools has been around since 2013 and offers keyword tracking across 180 countries and offers SERP analysis on metrics such as on-page word count, load speed, domain strength and similar.
Rank tracking tools
Rank tracking tools enable SEO professionals to track the positions of specific keywords over time, across a multitude of locations and search engines, offering valuable insights into the effectiveness of optimization efforts.
Standalone rank tracking tools tend to be cheaper when in comes to the cost of individual keyword tracked comapred to all-in-one SEO tools.
Rank tracking tools are listed in alphabetical order.
Rank tracking tools:
Accuranker
G2: 4.8 (192) | Capterra: 4.8 (304) | Linkedin followers: 1,593
Accuranker is a specialized keyword ranking tool. Offering features like daily rank updates, in-depth analytics, and customizable reporting, Accuranker enables you to monitor your search engine performance at a great level of detail. On top of that it offers historical data import, competitor tracking, advanced data segmentation and access to their API.
Advanced Web Ranking
G2: 4.3 (21) | Capterra: 4.8 (35) | Linkedin followers: 644
Advanced Web Ranking is a comprehensive keyword rank tracking and analysis tool. In addition to Google, you can track website rankings on 4000 search engines such as YouTube, Amazon, Yandex, Baidu, Naver and DuckDuckGo. Your rankings can be gathered on-demand or at set intervals: daily, weekly, every two weeks or monthly. And you can measure your search visibility in pixels.
Ahrefs
G2: 4.5 (504) | Capterra: 4.8 (543) | Linkedin followers: 157,017
Ahrefs is one of the most popular all-in-one SEO tools and offers a wide range of functionality such as keyword research, keyword tracking, back-link analysis, competitor analysis, technical audit (crawling), content audit and a browser extension. It has a very large data set - more than 11 billion keywords and more than 400 billion indexed pages.
Mangools
G2: 4.6 (62) | Capterra: 4.7 (69) | Linkedin followers: 2,065
Mangools is a user-friendly SEO tool-set that offers a range of powerful features such as keyword research, SERP analysis, rank tracking, and back-link analysis. It also offers a browser extension for more streamlined work. Mangools is one of the youngest all-in-one SEO tools, but already has proven itself to be a great tool in terms of functionality, reliability and data quality.
Moz Pro
G2: 4.3 (398) | Capterra: 4.5 (343) | Linkedin followers: 159,004
Moz was one of the first all-in-one tools in the market, however over time it lost its place in being the go-to-tool. Now Moz has done a lot of work to get back in the game, including acquiring an industry standard keyword tracking tool - STAT. Moz Pro offers functionality such as keyword research, site audits, rank tracking, and back-link analysis as well as a browser extension.
Pro Rank Tracker
G2: 4.5 (52) | Capterra: 4.7 (123) | Linkedin followers: 825
Pro Rank Tracker is a dedicated rank tracking tool designed to provide accurate and comprehensive keyword rank tracking. With its advanced features, Pro Rank Tracker offers detailed insights into your search engine rankings, including local and mobile tracking, competitor analysis, and customizable reports.
SE Ranking
G2: 4.8 (1,247) | Capterra: 4.8 (276) | Linkedin followers: 12,765
SE Ranking is one of the oldest SEO tool that provides a complete suite of features from keyword rank tracking and website audits to back-link monitoring and competitor analysis. It also offers white label solutions and local listing management functionality. In addition it provides ready-made quick SEO audits for lead generation, which comes handy if you're a freelancer or an agency.
Semrush
G2: 4.5 (1,866) | Capterra: 4.7 (2,174) | Linkedin followers: 355,880
Semrush is a leading SEO all-in-one tool that offers a comprehensive suite of features such as keyword research, site audits, back-link analysis, competitive research, log file analysis, local listing management and a browser extension. It's perfect for when your needs match a specific Semrush subscription package and you don't want to integrate multiple SEO tools.
SeoClarity
G2: 4.5 (136) | Capterra: 4.8 (13) | Linkedin followers: 2,922
SeoClarity is an all-in-one enterprise-level SEO platform that provides comprehensive insights to optimize your website's search engine performance. With features like keyword tracking, site audits, log-file analysis, content analysis, and competitive intelligence, SeoClarity empowers you to make data-driven decisions and enhance your SEO strategy.
Serpstat
G2: 4.6 (459) | Capterra: 4.7 (165) | Linkedin followers: 4,029
Serpstat is a powerful all-in-one SEO platform with features such as keyword research, site audits, back-link analysis, and competitor insights. It has a large data set consisting of 7 billion keywords, 1 trillion back-links and 1.4 billion domains. It originally started as a keyword tracking tool, but now expanded into other key SEO areas.
Sistrix
G2: 4.4 (18) | Capterra: 4.5 (13) | Linkedin followers: 6,153
Sistrix is one of the oldest all-in-one SEO tools with features like keyword analysis, back-link tracking, site audits, and competitor comparisons. On top of being able to track performance on Google, it offers Amazon performance tracking as well as Instagram, YouTube and TikTok.
Wincher
G2: 4.8 (72) | Capterra: 4.8 (95) | Linkedin followers: 2,000
Wincher is a primarily keyword tracking tool that also offers keyword research options. The tools has been around since 2013 and offers keyword tracking across 180 countries and offers SERP analysis on metrics such as on-page word count, load speed, domain strength and similar.
Backlink research tools
Backlink research tools enable SEO professionals to assess the quality, quantity, and authority of backlinks, helping to establish a strong online presence. By analyzing backlinks, SEOs can identify opportunities for acquiring high-quality links, detect potentially harmful ones, and benchmark against competitors.
Backlink research tools are listed in alphabetical order.
Backlink research tools:
Ahrefs
G2: 4.5 (504) | Capterra: 4.8 (543) | Linkedin followers: 157,017
Ahrefs is one of the most popular all-in-one SEO tools and offers a wide range of functionality such as keyword research, keyword tracking, back-link analysis, competitor analysis, technical audit (crawling), content audit and a browser extension. It has a very large data set - more than 11 billion keywords and more than 400 billion indexed pages.
LinkResearchTools
G2: 3.9 (12) | Capterra: 3.1 (6) | Linkedin followers: 441
LinkResearchTools is one of the oldest SEO tool designed to provide in-depth backlink analysis and link building insights. It helps you identify valuable backlink opportunities, monitor link health, and analyze competitor link profiles. For every link it provides 150+ SEO metrics.
Majestic
G2: 4.3 (72) | Capterra: 4.3 (27) | Linkedin followers: 2,210
Majestic is a leading SEO tool renowned for its extensive backlink analysis capabilities. With features such as link intelligence, site explorer, and trust flow metrics, Majestic provides detailed insights into your website's backlink profile and the quality of your links. It has become the gold standard for back-link research.
Mangools
G2: 4.6 (62) | Capterra: 4.7 (69) | Linkedin followers: 2,065
Mangools is a user-friendly SEO tool-set that offers a range of powerful features such as keyword research, SERP analysis, rank tracking, and back-link analysis. It also offers a browser extension for more streamlined work. Mangools is one of the youngest all-in-one SEO tools, but already has proven itself to be a great tool in terms of functionality, reliability and data quality.
SE Ranking
G2: 4.8 (1,247) | Capterra: 4.8 (276) | Linkedin followers: 12,765
SE Ranking is one of the oldest SEO tool that provides a complete suite of features from keyword rank tracking and website audits to back-link monitoring and competitor analysis. It also offers white label solutions and local listing management functionality. In addition it provides ready-made quick SEO audits for lead generation, which comes handy if you're a freelancer or an agency.
Semrush
G2: 4.5 (1,866) | Capterra: 4.7 (2,174) | Linkedin followers: 355,880
Semrush is a leading SEO all-in-one tool that offers a comprehensive suite of features such as keyword research, site audits, back-link analysis, competitive research, log file analysis, local listing management and a browser extension. It's perfect for when your needs match a specific Semrush subscription package and you don't want to integrate multiple SEO tools.
SeoClarity
G2: 4.5 (136) | Capterra: 4.8 (13) | Linkedin followers: 2,922
SeoClarity is an all-in-one enterprise-level SEO platform that provides comprehensive insights to optimize your website's search engine performance. With features like keyword tracking, site audits, log-file analysis, content analysis, and competitive intelligence, SeoClarity empowers you to make data-driven decisions and enhance your SEO strategy.
Serpstat
G2: 4.6 (459) | Capterra: 4.7 (165) | Linkedin followers: 4,029
Serpstat is a powerful all-in-one SEO platform with features such as keyword research, site audits, back-link analysis, and competitor insights. It has a large data set consisting of 7 billion keywords, 1 trillion back-links and 1.4 billion domains. It originally started as a keyword tracking tool, but now expanded into other key SEO areas.
Sistrix
G2: 4.4 (18) | Capterra: 4.5 (13) | Linkedin followers: 6,153
Sistrix is one of the oldest all-in-one SEO tools with features like keyword analysis, back-link tracking, site audits, and competitor comparisons. On top of being able to track performance on Google, it offers Amazon performance tracking as well as Instagram, YouTube and TikTok.
Crawling tools
SEO crawlers systematically navigate through site pages, collecting crucial data on elements like page titles, meta tags, and links. By emulating search engine behavior, SEO crawlers provide insights that help identify and address issues affecting a website's performance in search results.
Many crawlers offer to merge the data with log file analysis so this list if similar to lof file analysis tools list. Only two tools - Screaming Frog and Sitebulb offer to crawl website from your desktop - others offer cloud based solutions (Sitebulb offers both).
Crawling tools are listed in alphabetical order.
Crawling tools:
Ahrefs
G2: 4.5 (504) | Capterra: 4.8 (543) | Linkedin followers: 157,017
Ahrefs is one of the most popular all-in-one SEO tools and offers a wide range of functionality such as keyword research, keyword tracking, back-link analysis, competitor analysis, technical audit (crawling), content audit and a browser extension. It has a very large data set - more than 11 billion keywords and more than 400 billion indexed pages.
Audisto
G2: N/A | Capterra: 5.0 (2) | Linkedin followers: 113
Audisto is an enterprise-level cloud-based SEO tool designed for in-depth website crawling and analysis. With its advanced crawling capabilities, Audisto helps you identify technical SEO issues, compare it to historical data and measure your website technical health KPIs. It can crawl up to 50 millions URLs per project.
Botify
G2: 4.4 (71) | Capterra: 4.3 (4) | Linkedin followers: 28,001
Botify is an enterprise-level cloud-based SEO platform that offers advanced site crawling and log-file analytics to help optimize your website's performance. WIth it you can crawl up tp 50 million URLs per project at a crawl rate of 250 URls per second and 100 URLs render rate per second.
JetOctopus
G2: 4.3 (14) | Capterra: 4.8 (8) | Linkedin followers: 671
JetOctopus is a cloud-based SEO tool that specializes in advanced website crawling and and log file analysis. It allows to combine both data sets and add data from Google Search Console and Google Analytics to gain a complete picture of the website's technical SEO health situation.
Lumar (previously Deepcrawl)
G2: 4.6 (83) | Capterra: 4.3 (1) | Linkedin followers: 20,173
Lumar (originally DeepCrawl) is the oldest cloud-based website crawling SEO tool. It provides extensive information about the technical health that is spread across 250 pre-made reports. It also provides information on the load time performance of the pages as well as information on how well the site meets accessibility standards.
Netpeak Spider
G2: 4.9 (106) | Capterra: 4.7 (40) | Linkedin followers: 1,000
Netpeak Spider is a website crawling software that enables you to gather 50+ on-page parameters per page. It's not run from servers, but from your computer so there's no additional expenses. It integrates with 25+ 3rd party services such as Moz, SimilarWeb, Ahrefs, Serpstat, Google Analytics.
Oncrawl
G2: 4.4 (16) | Capterra: 3.8 (4) | Linkedin followers: 7,703
Oncrawl is a cloud-based SEO platform designed to deliver detailed website crawling and log file analysis. With its advanced features, Oncrawl helps you identify and resolve technical SEO issues, optimize site structure, and enhance overall content performance. It allows website page segmentation, great for international sites.
Screaming Frog Spider
G2: N/A | Capterra: N/A | Linkedin followers: 66,277
Screaming Frog is one of the oldest website SEO crawling tools. It runs on your computer so it doesn't incur costs associated with cloud-based solutions. With detailed reports, ability to extract data and ability to integrate with 3rd party data sources such as Google Search Console and Google Analytics, it is a very powerful tool in a SEOs arsenal.
SE Ranking
G2: 4.8 (1,247) | Capterra: 4.8 (276) | Linkedin followers: 12,765
SE Ranking is one of the oldest SEO tool that provides a complete suite of features from keyword rank tracking and website audits to back-link monitoring and competitor analysis. It also offers white label solutions and local listing management functionality. In addition it provides ready-made quick SEO audits for lead generation, which comes handy if you're a freelancer or an agency.
Semrush
G2: 4.5 (1,866) | Capterra: 4.7 (2,174) | Linkedin followers: 355,880
Semrush is a leading SEO all-in-one tool that offers a comprehensive suite of features such as keyword research, site audits, back-link analysis, competitive research, log file analysis, local listing management and a browser extension. It's perfect for when your needs match a specific Semrush subscription package and you don't want to integrate multiple SEO tools.
SeoClarity
G2: 4.5 (136) | Capterra: 4.8 (13) | Linkedin followers: 2,922
SeoClarity is an all-in-one enterprise-level SEO platform that provides comprehensive insights to optimize your website's search engine performance. With features like keyword tracking, site audits, log-file analysis, content analysis, and competitive intelligence, SeoClarity empowers you to make data-driven decisions and enhance your SEO strategy.
Seolyzer
G2: N/A | Capterra: N/A | Linkedin followers: 203
Seolyzer is a sophisticated SEO tool that combines website crawling and log analysis to provide comprehensive insights into your site's performance. It provides advanced crawler customization features as well as can crawl up to 50 million URLs at a speed of 1000 URLs per second.
Serpstat
G2: 4.6 (459) | Capterra: 4.7 (165) | Linkedin followers: 4,029
Serpstat is a powerful all-in-one SEO platform with features such as keyword research, site audits, back-link analysis, and competitor insights. It has a large data set consisting of 7 billion keywords, 1 trillion back-links and 1.4 billion domains. It originally started as a keyword tracking tool, but now expanded into other key SEO areas.
Sistrix
G2: 4.4 (18) | Capterra: 4.5 (13) | Linkedin followers: 6,153
Sistrix is one of the oldest all-in-one SEO tools with features like keyword analysis, back-link tracking, site audits, and competitor comparisons. On top of being able to track performance on Google, it offers Amazon performance tracking as well as Instagram, YouTube and TikTok.
Sitebulb
G2: 4.5 (12) | Capterra: 4.8 (22) | Linkedin followers: 1,804
Sitebulb is a SEO tool designed for in-depth website auditing and analysis using either a desktop or a cloud crawler. It allwos you to find and fix technical issues with easy visuals, in-depth insights, and prioritized recommendations across 300+ SEO issues. It also provides JavaScript crawling functionality.
Log file analysis tools
Log file analysis tools provide detailed insights into how search engine bots interact with a website. These tools examine server log files, offering information on which pages are crawled, crawl frequencies, and response codes. By understanding crawl patterns, SEO professionals can optimize content for efficient indexing, identify crawl issues, and improve overall website performance in search engine results.
Tools listed are SEO specific tools. Log files can be analyzed via generic industry leading log analysis tools such as Logz.io and Splunk.
Log file analysis tools are listed in alphabetical order.
Log file analysis :
Botify
G2: 4.4 (71) | Capterra: 4.3 (4) | Linkedin followers: 28,001
Botify is an enterprise-level cloud-based SEO platform that offers advanced site crawling and log-file analytics to help optimize your website's performance. WIth it you can crawl up tp 50 million URLs per project at a crawl rate of 250 URls per second and 100 URLs render rate per second.
JetOctopus
G2: 4.3 (14) | Capterra: 4.8 (8) | Linkedin followers: 671
JetOctopus is a clowd-based SEO tool that specializes in advanced website crawling and and log file analysis. It allows to combine both data sets and add data from Google Search Console and Google Analytics to gain a complete picture of the website's technical SEO health situation.
Lumar
G2: 4.6 (83) | Capterra: 4.3 (1) | Linkedin followers: 20,173
Lumar (originally DeepCrawl) is the oldest cloud-based website crawling SEO tool. It provides extensive information about the technical health that is spread across 250 premade reports. It also provides information on the load time peformance of the pages as well as information on how well the site meets accessibility standards.
Oncrawl
G2: 4.4 (16) | Capterra: 3.8 (4) | Linkedin followers: 7,703
Oncrawl is a cloud-based SEO platform designed to deliver detailed website crawling and log file analysis. With its advanced features, Oncrawl helps you identify and resolve technical SEO issues, optimize site structure, and enhance overall content performance. It allows website page segmentation, great for international sites.
Screaming Frog Log File Analyser
G2: N/A | Capterra: N/A | Linkedin followers: 66,277
Screaming Frog Log File Analyser is a specialized SEO tool designed to provide detailed insights into how search engines interact with your website. By analyzing server log files, this tool helps you identify crawl issues, understand bot behavior, and optimize your site’s structure for better search engine performance.
Semrush
G2: 4.5 (1,866) | Capterra: 4.7 (2,174) | Linkedin followers: 355,880
Semrush is a leading SEO all-in-one tool that offers a comprehensive suite of features such as keyword research, site audits, back-link analysis, competitive research, log file analysis, local listing management and a browser extension. It's perfect for when your needs match a specific Semrush subscription package and you don't want to integrate multiple SEO tools.
SeoClarity
G2: 4.5 (136) | Capterra: 4.8 (13) | Linkedin followers: 2,922
SeoClarity is an all-in-one enterprise-level SEO platform that provides comprehensive insights to optimize your website's search engine performance. With features like keyword tracking, site audits, log-file analysis, content analysis, and competitive intelligence, SeoClarity empowers you to make data-driven decisions and enhance your SEO strategy.
Seolyzer
G2: N/A | Capterra: N/A | Linkedin followers: 203
Seolyzer is a sophisticated SEO tool that combines website crawling and log analysis to provide comprehensive insights into your site's performance. It provides advanced crawler customization features as well as can crawl up to 50 million URLs at a speed of 1000 URLs per second.
Local listing management tools
The local listing management tools simplify the process of managing business information (including the name, address, phone number (NAP)) across various online platforms, directories, and mapping services. Additionally, these tools often offer features like review monitoring, helping businesses actively manage and respond to customer reviews, which is crucial for maintaining a positive online reputation.
In most of the tools the local listing management feature is only one small part of the total software solution and thus you should carefully choose which (if at all) other features you might need.
Local listing management tools are listed in alphabetical order.
Local listing management tools:
BrightLocal
G2: 4.6 (204) | Capterra: 4.8 (268) | Linkedin followers: 4,369
BrightLocal is a local SEO tool designed to help businesses manage their online presence across various directories and platforms. This tool also offers local search rank tracking, citation building, and review management, making it essential for businesses looking to improve their local search visibility.
Chatmeter
G2: 4.5 (311) | Capterra: 4.5 (74) | Linkedin followers: 5,081
Chatmeter is a local SEO tool designed to help businesses manage their online listings across multiple directories and platforms. With its listings management feature, Chatmeter ensures your business information is accurate, consistent, and easily discoverable by potential customers.
Reputation
G2: 4.4 (1,756) | Capterra: 4.3 (182) | Linkedin followers: 52,716
Reputation is an on-line platform designed to manage and enhance business's online presence. With its business listings feature, Reputation ensures that your business information is accurate, consistent, and visible across numerous directories and search engines. Additionally, it offers tools for review management, local search optimization, and customer feedback analysis
ReviewTrackers
G2: 4.6 (159) | Capterra: 4.7 (171) | Linkedin followers: 4,045
ReviewTrackers is an SEO tool designed to help businesses manage their online presence and improve their local SEO. It alsow offers tools for review management, customer feedback analysis, and performance reporting.
SE Ranking
G2: 4.8 (1,247) | Capterra: 4.8 (276) | Linkedin followers: 12,765
SE Ranking is one of the oldest SEO tool that provides a complete suite of features from keyword rank tracking and website audits to back-link monitoring and competitor analysis. It also offers white label solutions and local listing management functionality. In addition it provides ready-made quick SEO audits for lead generation, which comes handy if you're a freelancer or an agency.
Semrush
G2: 4.5 (1,866) | Capterra: 4.7 (2,174) | Linkedin followers: 355,865
Semrush is a leading SEO all-in-one tool that offers a comprehensive suite of features such as keyword research, site audits, back-link analysis, competitive research, log file analysis, local listing management and a browser extension. It's perfect for when your needs match a specific Semrush subscription package and you don't want to integrate multiple SEO tools.
SOCi
G2: 4.5 (1,586) | Capterra: 4.5 (247) | Linkedin followers: 41,639
SOCi is a comprehensive local SEO and marketing platform designed to help businesses manage their online listings across multiple directories and search engines. Additionally, SOCi offers tools for social media management, review monitoring, and localized content creation, making it an essential solution for businesses aiming to enhance their local search visibility and overall online presence.
Synup
G2: 4.4 (209) | Capterra: 4.5 (15) | Linkedin followers: 18,539
Synup is a robust platform designed to enhance your business's online presence through effective listings management. Using it you can ensure that your business information is accurate, consistent, and visible across a wide array of directories and search engines. Additionally, Synup offers tools for reputation management, analytics, and local SEO optimization.
Uberall
G2: 4.4 (87) | Capterra: 4.6 (33) | Linkedin followers: 23,349
Uberall is a powerful local SEO tool designed to manage and optimize your business's online presence across multiple directories and platforms. With its advanced listings management feature, Uberall ensures that your business information is accurate, consistent, and easily discoverable by potential customers.
Yext
G2: 4.4 (444) | Capterra: 4.3 (109) | Linkedin followers: 246,847
Yext is a leading local SEO platform that streamlines the management of business's online presence across various directories and search engines. Additionally, Yext offers tools for review monitoring, analytics, and local search optimization.
Browser extensions
SEO browser extensions are indispensable tools for swift and on-the-go SEO analysis. Integrated seamlessly into web browsers, these extensions provide immediate insights into key SEO metrics, including on-page elements, meta tags, header status, and keyword density. Their real-time data allows for quick assessments of a webpage's SEO health, aiding in the identification of optimization opportunities and potential issues.
Some of the extensions are standalone tools (often free), while others are part of a paid-for tool. Extensions listed are for Google's Chrome browser. Extensions that haven't been updated for more than a year have been excluded.
Browser extensions are listed in alphabetical order.
Browser extensions::
- Ahrefs SEO Toolbar Paid
- BuzzStream Paid
- BuzzSumo Paid
- Detailed Free
- Keywords Everywhere Paid
- Mangools Paid
- META SEO Inspector Free
- Redirect Path Free
- SEOquake Free
- Similarweb Free
- Website SEO Checker Free
- Woorank Free
Ahrefs SEO Toolbar
Installations: 200,000 | Rating: 3.5 | Reviews: 154 | Type: Paid
The Ahrefs SEO Toolbar is a browser extension that provides comprehensive SEO insights directly from your web browser. With this tool, you can easily access on-page SEO data, analyze backlinks, and perform keyword research while browsing any website. It also offers features like SERP position tracking and page performance metrics
BuzzStream
Installations: 10,000 | Rating: 4.2 | Reviews: 26 | Type: Paid
BuzzStream BuzzMarker is a browser extension that streamlines your outreach and link-building efforts directly from your web browser. With this tool, you can easily find contact information, manage relationships, and track communication history with potential link partners while browsing the web. BuzzMarker integrates seamlessly with your BuzzStream account, enabling efficient project management and collaboration.
BuzzSumo
Installations: 4,000 | Rating: 5.0 | Reviews: 1 | Type: Paid
BuzzSumo is a browser extension that provides powerful content insights directly from your web browser. With this tool, you can easily analyze the performance of any content, identify top-performing posts, and uncover trending topics in real-time. BuzzSumo helps you track social shares, backlinks, and overall engagement, enabling you to refine your content strategy effectively.
Detailed
Installations: 200,000 | Rating: 5.0 | Reviews: 94 | Type: Free
With Detailed extension, you can quickly access detailed on-page SEO data, analyze backlinks, and evaluate site performance metrics for any website you visit. It also helps you uncover keyword opportunities and competitor strategies
Keywords Everywhere
Installations: 1,000,000 | Rating: 4.6 | Reviews: 5,500 | Type: Paid
Keywords Everywhere is a browser extension that provides valuable keyword data directly within your web browser. With this tool, you can easily access search volume, cost-per-click (CPC), and competition data for any keyword, enhancing your SEO and PPC strategies. It integrates seamlessly with popular websites like Google, YouTube, and Amazon, offering on-the-fly keyword insights as you browse.
Mangools
Installations: 60,000 | Rating: 4.3 | Reviews: 101 | Type: Paid
With Mangools extension, you can quickly access keyword data, backlink analysis, and website authority metrics for any site you visit. It integrates seamlessly with Mangools' suite of SEO tools, including KWFinder, SERPChecker, and LinkMiner, making it an indispensable resource for SEO professionals and digital marketers.
META SEO Inspector
Installations: 200,000 | Rating: 4.4 | Reviews: 523 | Type: Free
With META SEO Inspector browser extension tool, you can easily inspect meta tags, headings, and other critical SEO elements to ensure they are correctly implemented and follow best practices. It provides real-time insights into your on-page SEO, helping you identify and fix potential issues quickly.
Redirect Path
Installations: 300,000 | Rating: 4.3 | Reviews: 183 | Type: Free
This free browser extension created by Ayima enables users to check server side (2xx, 3xx, 4xx, 5xx) as well as Meta nad JavaScript redirects. Additionally users are provoided with HTTP header and server IP address information.
SEOquake
Installations: 1,000,000 | Rating: 4.6 | Reviews: 2,500 | Type: Free
SEOquake is one of the oldest SEO tools available and has been acquired by Semrush. The extension provides a wide range of metrics such as backlinks,backlinks by domain, Google Index, Bing index, Semrush Rank, Semrush SE Traffic, Semrush SE Traffic price.
Similarweb
Installations: 1,000,000 | Rating: 4.6 | Reviews: 2,500 | Type: Free
This free browser extension is created by Similarweb - a market leader in on-line competitive intelligence space and provides information on metrics across four categories: Website Rank, Visits Over Time, Geography and Traffic Sources.
Website SEO Checker
Installations: 100,000 | Rating: 4.2 | Reviews: 56 | Type: Free
Website SEO Checker is a free browser extension created by Sitechecker and provides information on metrics across General info, Content optimization, Links, Indexation, Images and Structured data categories. No registration is required to use the extension.
Woorank
Installations: 200,000 | Rating: 4.0 | Reviews: 604 | Type: Free
Woorank is a free browser extension that provides information on metrics across Search engine optimization, Structured data, Mobile-friendliness, Usability, Website technologies, Backlinks, Social media and Website traffic categories. No registration is required to use the extension.